Printing some cool ice cubes!

According to the Huffington Post these are “the most exciting Ice cubes you’ll ever see” and the truth is that these tiny sculptures on ice are quite impressive. They are created by the Tokyo-based advertising agency TBWA\HAKUHODO as part of an ad campaign for Japanese Whisky, and has recently won 6 awards at this year’s Asia Pacific Ad Festival (commonly know as AdFest) in Thailand.

Technically, the creation of these tiny ice sculptures is more like “3D milling” than 3D printing, according to the ad agency’s website, but the concept is similar. Rather than building up an object from layers, the 3D mill shaves the ice away to create a desired shape.

Like a 3D printer, it is connected to a computer and works thanks to a 3D-printing app.

Either you will dismiss the “silly feat” as futile in a world of substance and rationality, or you wil watch your ice cube melt down in your glass on a clear summer night like Oscar Wilde’s dreamer, “finding your way by moonlight, your punishment being that you see the dawn before the rest of the world”.

So, which side are you on?